Coachella Fashion and Why It’s Significant
Drop-d’s fashion department returns with a sartorial eye on Coachella!
Coachella festival can be classed as hipster central. Hipsters flock from around America and further to enjoy the three day music and art festival, and to try stand out in the well dressed crowd. The 2012 festival was held over the past two weekends with press gathering to dissect and ridicule the outfits on display. The festival is set in the basking heat of the Californian dessert, with Twitter being jammed with attendees repeating such tweets as ‘it’s too hot’, ‘it’s too, too hot’, and, my personal favourite, ‘it’s too, too, too hot’. Musicial highlights included Pulp, Radiohead, Black Keys, The Shins, and of course, the hologram performance of Tupac Shakur.
During the weekends a number of brands, charities and magazines host poolside parties with celebrity djs to attract the rich and famous. This years luxury party hosts included Levi’s, H&M, Madewell and Mulberry, as well as A|X Armani Exchange hosting a neon carnival. These parties target the coolest of Hipsters with free watches and sunglasses of every shape, hoping that they will then be photographed wearing the items. Andy Hilfiger, brother of Tommy Hilfiger and creative director of Rock ‘n’ Roll line Andrew Charles, was quoted as saying “years ago, musicians were not into being associated with commercial companies. But that has changed over the last 10 years, and now it’s part of their business.” Fashion weeks often include fashionable musical acts such as Florence and The Machine taking to the runway to add a musical addition to the event. If no one is buying records anymore it makes sense for musicians to cash in on their brand, look, and fashion sense, and Coachella festival makes a perfect setting for this to be apparent.
While scanning through many images taken over the festival (many of which have a distinctive Instagram filter feel) a few fashionable ladies and gents stand out. Katy Perry stepped out on the Saturday night wearing a sheer sixties style maxidress (that unfortunately ripped half way through the night) with a leather jacket sat on her shoulders, and finished the outfit with combats boots. Then there’s American actress Kate Bosworth, who spent the weekend in a variety outfits including animal prints, studded shorts, and boots. She mixed Boho with tough luxe, and still managed to look obviously glamorous. Ke$ha took to the field in a feminine blouse, lace up boots and a quirky hat. She looked comfortable, functional and stylish, which is a hard thing to succeed at. Taking a moment to mention the men, Gerald Butler enjoyed himself while wearing a fedora, military style jacket and brown trousers. Modern Family’s Jesse Tyler Ferguson took a more preppy route with designer sweaters and large glasses.
Even though many of the most fashionable are not dressing themselves, they do offer inspiration to those who look ahead to the summer festival schedule. Let us hope the weather at Electric Picnic and other Irish festivals matches that at Coachella so we can match the summery clothing.